Our mission is to use our
influence for good
Actors have huge influence - both as public storytellers, and changemakers within their own industry.
When actors lead by example, they can encourage new norms on set that are cleaner, greener and fairer for all. They also signal to their audiences that sustainability isn't about 'giving things up', but is accessible, exciting and aspirational.
This has the power to change the public narrative on climate - from doom and fear to possibility and agency.
← Phoebe Dynevor, More Flames
We know people care about keeping our planet healthy for future generations. We also know Film & TV can be an enormously polluting industry.
Our Mission.
We all have a part to play to fix this.
Actors are often seen as too important to be bothered or not important enough to be involved. The enormous support the Green Rider already has from the acting community shows the opposite is true - actors are ready and willing to help upgrade how we do things.
Till now, our status has been measured by who gets the most ‘perks’, like oversized trailers, free merchandise and even private jets.
The Green Rider campaign is here to flip this script: the 'bigger' you are as an artist, the more power you have to promote healthier ways of working and demonstrate climate action to the rest of the world.
Collaborating with Equity and other industry bodies, we are working to get green clauses embedded into our contracts, so sustainability is a norm, not an afterthought. We are also building a movement of actors ready to play their part in cleaning and greening our industry.
We envision a TV & Film industry where...
Upgrading to cleaner, greener and fairer ways of working is no longer seen as activism, but becomes the norm.
1 .
The screen industry is organised around human wellbeing, a fair deal for workers and harmony with the natural world.
2 .
We transform from long-standing traditions of needless waste and consumption, to being a role model for other industries to follow.
3 .
Status is not measured by how many resources you consume, but by your contribution to a fair and healthy world for future generations.
4 .
Power and resources are shared fairly, so that star culture no longer allows for bullying, sexual harassment or overconsumption.
5 .
Bella Ramsey, Green Rider Video
